The jewel of the Middle East has
earned a reputation worldwide for
its inimitable style and vigor. Dubai
is a cosmopolitan city that offers
a premium lifestyle to its citizens
and residents alike, small wonder
that it is home to 200 nationalities
from all corners of the globe.
With a ever evolving skyline, bustling city life, world-class infrastructure, unparalleled retail, entertainment and hotel options, a booming economy and impeccable business friendly environment make Dubai a city that is ideal to live, work and thrive.
F MART is proud to be an integral part of this remarkable city that houses our Headquarters.
BRAND F MART
We are here to offer working individuals and communities with the freshest produce, the finest products in an urban, warm, and welcoming ambience.
We Stand For Freshness
Freshly baked food, fresh fruits and vegetables, fresh juices and beverages and quality everyday grocery items but selected based on the requirements in each area.
In most of our stores, the Fresh Food counter offers wide choice and variety in food especially for working individuals along with the people who like to share the cooking responsibility with us.
Each of our stores is designed to offer an ambience of modernity to suit the modern-age resident of the UAE.
We truly believe in a holistic experience that begins with the products we sell and trickles down to the service we offer.
And along the way we want our customers to feel connected, satisfied and happy regarding the F MART experience.
To be recognized for the quality of the products and service in store. Whether it is freshly baked healthy food options or everyday grocery items; choose the best to be kept in our store and at a right price.
To be strategically located in order to offer maximum convenience to both working and residential communities.
To expand and launch a chain of 100 stores by 2020.
THE GROUP BEHIND F MART
F MART draws from a rich collective experience of its founders, who have been in the retail industry of over 40 years. The Families Group has built a legacy thanks to its offering of quality at an affordable price. We understand community culture and their requirements.
We have immense experience in the areas of operating supermarket chains, hotels, restaurants and kitchens, catering services and trading of foodstuff and fresh vegetables.
F MART operates with the same fervor, but with a renewed vision of offering premium quality products within a modern age set up.
F MART stores are operated, licensed and franchised by F MART Convenient Store Middle East, headquartered in Dubai.
TECH-SAVVY TO ENHANCE CUSTOMER EXPERIENCE
Our investment in technology ensures that our customers’ needs are served based on their buying preferences in each locality. It also ensures staff attention and delegation of work flow.
Very soon, our customers will enjoy the convenience of ordering online through our e-commerce enabled portal, or through an app using their mobile or through our hotline number.
Our technology partner, Smart Consulting Solutions Pte Ltd (Singapore based IT/Analytics firm) helps us enhance the customer experience with Advanced Analalytics and Big Data Technology.
Convenience is our promise and that’s what we deliver being the one-stop-shop for communities, offices, business centers, health care units, hotels, schools, etc.
Technology has varied benefits:
- Provide unique offers to individual customers by value adding services
- Identify loyal customers and brand advocates to provide unique offerings to increase customer satisfaction
- Enhance customer experience
- Understand customer product needs at different locations and offer location specific products
F MART AT A GLANCE
Current operational outlets across Dubai:
- Dubai Mall
- Standard Charted Bank
- Business bay
- Barsha Heights
- Jumeirah Village Triangle
- Masdar City (Abu Dhabi)
Future store locations within Dubai:
- Palm Jumeirah
- Business Bay (additional outles)
- Sheikh Zayed Road
- Other key locations
Future store locations within Dubai:
- Expansion plan:
- 30 outlets by 2018
- 100 outlets by 2020
WHY F MART?
F MART has been a convenience retailer under a brand which is 4 decades old, and a leader in the franchise industry for more than 40 years. Today, F MART is one of UAE’s leading convenience retailers, and offers a very different franchise opportunity. An opportunity to operate a truly neighborhood business with all the advantages of a global retail giant.
F MART holds a superior reputation throughout the convenience retailing industry. To customers everywhere we are synonymous with convenience. They trust the name and find us dependable and reliable.
F MART prides itself on being the friendly neighborhood store. From the freshest produce that we offer, to the warm experience we promise, coupled with cutting edge technology, makes us and ideal community store.
OUR FRESH LOOK
We are working on an identity that matches our ideology. Here’s a brief glimpse at how the refreshed identity will live from the logo to the stores.